Obviously Awesome

April Dunford

The positioning book I quote in meetings whether or not anyone asked.

Building a StoryBrand

Donald Miller

A useful reminder that the customer is the hero and the brand is the guide.

Co-Intelligence

Ethan Mollick

The clearest thinking I've found on working with AI instead of around it.

Made to Stick

Chip & Dan Heath

Still the best explanation of why some messages survive the hallway test.

Impact-first Product Teams

Matt LeMay

Define success, do work that matters, be indispensable — the impact lens I apply to every campaign.