The tools I actually open every day

• ChatGPTFirst drafts, headline variants, the boring parts I used to dread.
• ClaudeLong-form reasoning and the writing partner Tony swears by.
• CopilotIn-app assist inside the tools I already live in all day.
• LovableThe build tool this portfolio is running on — design from my work, not a template.
• SlackWhere the campaign actually gets coordinated across product, sales and creative.
• YouTubeCreator content distribution and the channel Gen Z actually watches.
• LinkedInThe B2B front door — organic, paid, and the snack-size tips live here.
• Google AdsFull-funnel paid search and the engine behind annual plan optimization.
• Google AnalyticsAttribution, the numbers I tie every smart idea back to.
• Meta AdsSocial-first paid across Instagram and Threads for the Gen Z talent pipeline.